iGrove is a mobile app where users play light, simple games and collect points to exchange for real-life rewards. It’s not competitive. It’s not loud. It’s built for everyday moments that need a lift. The iGrove team came to us with a product and a name, but the brand needed clarity. Together, we defined what it truly stands for—and shaped how it comes to life across every touchpoint.

In a culture where breaks are seen as unproductive, iGrove offered a shift: play as a reward in itself. We positioned the brand as a guilt-free breather. Light, joyful, and worth the time.

We imagined the brand as a digital amusement park—where the games are simple, the vibe is easy, and the rewards feel like prizes you didn’t expect but are glad to get. A place where the everyday pause becomes something to look forward to

The visual system was inspired by the simplicity of childhood games and the energy of amusement parks. Elements that feel like building blocks—designed to be moved, mixed, and played with. It’s an identity made to feel familiar—and built to invite interaction.

Brand Strategy, Visual Identity, Verbal Identity