Built for brands at
turning points.
More about us
Built for brands at
turning points.
More about us
Built for brands
at turning
points.
More about us
Introduction
ORS PAIR is a brand becoming studio built for pivotal moments—when a brand’s next chapter needs definition, expression, and a clear way forward.These are the moments when a brand is created from the ground up, or it’s moving faster than its story. When what shows on the outside no longer reflects what’s true inside. When it needs to be seen, understood and believed by the people building it and the world around it.ORS PAIR helps brands define what they are, how they move, and what they stand for—then builds the identity, language, and structures that make that real. So the brand can show up with clarity, coherence, and momentum—across every touchpoint.
Pairing is the structure.
Every project starts by pairing directly with the company—as collaborators, not vendors. From there, the team is shaped around the work. Strategy, design, and expression are led by the core team, and expanded through a trusted network of talent—assembled with precision, never default. It’s how we stay lean, stay close, and deliver work built for use—not display.
Built in Tbilisi. Paired with brands and talent worldwide.
Approach
01
Strategy
Where direction takes shape. Defining what a brand stands for, where it’s going, and how it moves—so teams can act with clarity and leaders can move with confidence.
01
Strategy
Where direction takes shape. Defining what a brand stands for, where it’s going, and how it moves—so teams can act with clarity and leaders can move with confidence.
01
Strategy
Where direction takes shape. Defining what a brand stands for, where it’s going, and how it moves—so teams can act with clarity and leaders can move with confidence.
02
Design
Where strategy becomes tangible. Translating strategy into identity, voice, and systems—so the brand shows up with coherence, character, and clarity, wherever it's seen or used.
02
Design
Where strategy becomes tangible. Translating strategy into identity, voice, and systems—so the brand shows up with coherence, character, and clarity, wherever it's seen or used.
03
Presence
Where the brand is experienced. Shaping the environments where the brand meets people—online, in-person, and across touchpoints—so it shows up with clarity, consistency, and intent.
03
Presence
Where the brand is experienced. Shaping the environments where the brand meets people—online, in-person, and across touchpoints—so it shows up with clarity, consistency, and intent.
Capabilities
01
Brand Creation
When something new is coming to life. Defining the brand from the ground up—positioning, naming, identity systems, messaging, and everything that follows.
02
Rebrand or Refresh
When the current version no longer fits. Refining what already exists—visually, verbally, or strategically—and shaping what’s next with the tools to move the brand forward.
03
Product & Brand
When the product is strong, but the brand isn’t telling the story. Aligning design, content, and messaging across platforms—so what people see matches what the company makes.
04
Brand Systems
When growth brings complexity. Building the systems that scale—so the brand stays clear, coherent, and adaptable across teams, channels, and time.
05
Sites & Content
When a brand needs to be seen and understood. Designing and directing brand sites, campaigns, photography, and editorial—so everything connects, feels intentional, and speaks with one voice.
06
Creative Support
When the brand needs ongoing partnership, not one-off projects. Providing long-term creative support—tailored to evolving needs and built to move with the team.
01
Brand Creation
When something new is coming to life. Defining the brand from the ground up—positioning, naming, identity systems, messaging, and everything that follows.
02
Rebrand or Refresh
When the current version no longer fits. Refining what already exists—visually, verbally, or strategically—and shaping what’s next with the tools to move the brand forward.
03
Product & Brand
When the product is strong, but the brand isn’t telling the story. Aligning design, content, and messaging across platforms—so what people see matches what the company makes.
04
Brand Systems
When growth brings complexity. Building the systems that scale—so the brand stays clear, coherent, and adaptable across teams, channels, and time.
05
Sites & Content
When a brand needs to be seen and understood. Designing and directing brand sites, campaigns, photography, and editorial—so everything connects, feels intentional, and speaks with one voice.
06
Creative Support
When the brand needs ongoing partnership, not one-off projects. Providing long-term creative support—tailored to evolving needs and built to move with the team.
01
Brand Creation
When something new is coming to life. Defining the brand from the ground up—positioning, naming, identity systems, messaging, and everything that follows.
02
Rebrand or Refresh
When the current version no longer fits. Refining what already exists—visually, verbally, or strategically—and shaping what’s next with the tools to move the brand forward.
03
Product & Brand
When the product is strong, but the brand isn’t telling the story. Aligning design, content, and messaging across platforms—so what people see matches what the company makes.
04
Brand Systems
When growth brings complexity. Building the systems that scale—so the brand stays clear, coherent, and adaptable across teams, channels, and time.
05
Sites & Content
When a brand needs to be seen and understood. Designing and directing brand sites, campaigns, photography, and editorial—so everything connects, feels intentional, and speaks with one voice.
06
Creative Support
When the brand needs ongoing partnership, not one-off projects. Providing long-term creative support—tailored to evolving needs and built to move with the team.
Clients
A first-of-its-kind gamified rewards app turning casual play into real-world perks.
A first-of-its-kind gamified rewards app turning casual play into real-world perks.
The Central Asia and Caucasus branch of global coaching institution Erickson International—focused on personal and professional transformation through solution-focused methodology.
The Central Asia and Caucasus branch of global coaching institution Erickson International—focused on personal and professional transformation through solution-focused methodology.
The catering brand from Goodwill—Georgia’s first hypermarket. Built to handle large-scale events with flexibility, quality, and scale few others match.
The catering brand from Goodwill—Georgia’s first hypermarket. Built to handle large-scale events with flexibility, quality, and scale few others match.
An interior design studio based in Tbilisi, shaped by transformation and space. Known for blending bold design with architectural sensitivity.
An interior design studio based in Tbilisi, shaped by transformation and space. Known for blending bold design with architectural sensitivity.
A leading hypermarket chain in Georgia—connecting regional producers, global brands, and everyday customers through a curated retail experience.
A leading hypermarket chain in Georgia—connecting regional producers, global brands, and everyday customers through a curated retail experience.
A third-generation winery from Imereti focused on cultivating rare Georgian grape varieties and exporting to international markets.
A third-generation winery from Imereti focused on cultivating rare Georgian grape varieties and exporting to international markets.
A Georgian wine brand connecting traditional qvevri winemaking with global markets. Built to carry local craft and story into new contexts.
A Georgian wine brand connecting traditional qvevri winemaking with global markets. Built to carry local craft and story into new contexts.
A consulting firm managing large-scale public and development initiatives. We’ve partnered across their projects—supporting brand becoming through identity and communication.
A consulting firm managing large-scale public and development initiatives. We’ve partnered across their projects—supporting brand becoming through identity and communication.
We worked closely with Apple to enhance their marketing strategies. Through planning and execution, we helped Apple unveil groundbreaking technologies to the global market, solidifying their position as industry leaders.
We worked closely with Apple to enhance their marketing strategies. Through planning and execution, we helped Apple unveil groundbreaking technologies to the global market, solidifying their position as industry leaders.
Teaming up with Asos, we crafted strategies that resonate with their diverse audience. From social media campaigns to experiential activations, we helped them stay ahead of the competition and strengthen their brand presence.
Teaming up with Asos, we crafted strategies that resonate with their diverse audience. From social media campaigns to experiential activations, we helped them stay ahead of the competition and strengthen their brand presence.
Partnering with Google, we went on a journey to redefine digital advertising. Our efforts led to the development of highly targeted campaigns that deliver measurable results, empowering businesses to thrive in the digital space.
Partnering with Google, we went on a journey to redefine digital advertising. Our efforts led to the development of highly targeted campaigns that deliver measurable results, empowering businesses to thrive in the digital space.
Driving innovation with Gucci, we reimagined e-commerce experiences for the modern consumer. Our approach to digital transformation resulted in streamlined processes and increased conversion rates.
Driving innovation with Gucci, we reimagined e-commerce experiences for the modern consumer. Our approach to digital transformation resulted in streamlined processes and increased conversion rates.
We partnered with Sony to revolutionize their digital presence. From concept to execution, we crafted a cutting-edge digital platform that enhances user experience and drives engagement.
We partnered with Sony to revolutionize their digital presence. From concept to execution, we crafted a cutting-edge digital platform that enhances user experience and drives engagement.
Empowering Nike with dynamic marketing strategies, we propelled their brand to new heights. Data-driven insights and creative storytelling, we crafted compelling narratives, driving brand loyalty and sales growth.
Empowering Nike with dynamic marketing strategies, we propelled their brand to new heights. Data-driven insights and creative storytelling, we crafted compelling narratives, driving brand loyalty and sales growth.
Collaborating with Rivian, we pioneered innovative solutions to elevate their brand image. Our team implemented strategic marketing campaigns that resonated with their target audience, resulting in increased brand visibility.
Collaborating with Rivian, we pioneered innovative solutions to elevate their brand image. Our team implemented strategic marketing campaigns that resonated with their target audience, resulting in increased brand visibility.
Transforming Audi’s digital presence, we implemented innovative strategies to connect with consumers on a deeper level. Through immersive digital experiences, we rejuvenated the iconic brand for the digital age.
Transforming Audi’s digital presence, we implemented innovative strategies to connect with consumers on a deeper level. Through immersive digital experiences, we rejuvenated the iconic brand for the digital age.
Contact
Begin the conversation.
If your brand is at a turning point
© ORS PAIR 2025
Contact
Begin the conversation.
If your brand is at a turning point
© ORS PAIR 2025
Contact
Begin the conversation.
If your brand is at a turning point
© ORS PAIR 2025